//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"New Developments in Online Marketing"
~person:"Bredikhina, Nataliya"
~person:"Cova, Bernard"
~person:"Ranfagni, Silvia"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
1
Computerspiel
1
Markenführung
1
New product development
1
Open Source
1
Open source
1
Produktentwicklung
1
Social Web
1
Video game
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Bredikhina, Nataliya
Cova, Bernard
Ranfagni, Silvia
Hamilton, Kathy
1
Hewer, Paul
1
White, Tim
1
Published in...
All
New Developments in Online Marketing
European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Business horizons
1
European journal of marketing : EJM
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
International review on public and non-profit marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Management decision : MD
1
Marketing theory
1
Online reputation management in destination and hospitality : what we know, what we need to know
1
Organization : the critical journal of organization, theory and society
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->