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~isPartOf:"New approaches to discourse and business communication"
~subject:"Anzeigenwerbung"
~subject:"Werbung"
~type_genre:"Book section"
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Anzeigenwerbung
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Advertising
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Blick, Paul
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New approaches to discourse and business communication
Challenges in an age of dis-engagement
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Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Measuring market power
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Zur Geschichte der Ökonomik der Privathaushalte
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ECONIS (ZBW)
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Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
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(pp. 62-81)
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2009
Persistent link: https://www.econbiz.de/10003877613
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