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~isPartOf:"New challenges to international marketing"
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~subject:"Internationales Marketing"
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Leonidou, Leonidas C.
Sinkovics, Rudolf R.
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New challenges to international marketing
International marketing review
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Journal of international marketing
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Advances in international marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Anxieties and management responses in international business
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Challenges and solutions for international marketing management
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Handbook of strategic e-business management
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
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International business review : the official journal of the European International Business Academy
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International marketing ; Vol. II
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Management international review : MIR ; journal of international business
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Perspectives on international marketing - re-issued
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Springer eBook Collection / Business and Management
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The SAGE handbook of marketing ethics
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The use of partial least squares path modeling in international marketing
Henseler, Jörg
;
Ringle, Christian M.
;
Sinkovics, Rudolf R.
- In:
New challenges to international marketing
,
(pp. 277-319)
.
2009
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