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~isPartOf:"New forms of collaborative innovation and production on the internet : an interdisciplinary perspective"
~subject:"Beziehungsmarketing"
~type_genre:"CD-ROM, DVD"
~type_genre:"Fallstudie"
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
Customer-centric marketing strategies : tools for building organizational performance
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Digital and social media marketing : a results-driven approach
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Global business and organizational excellence : a review of research & best practices
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Handbook of research on consumerism in business and marketing : concepts and practices
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
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