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~isPartOf:"New luxury management : creating and managing sustainable value across the organization"
~subject:"Corporate social responsibility"
~subject:"Deutschland"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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New luxury management : creating and managing sustainable value across the organization
Marken- und Kommunikationscontrolling
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Spezielle Aspekte des Sportmanagements : zur Sportartikelindustrie, dem Controlling in Sportclubs und Angebotsaspekten in Sportvereinen
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Start-up enterprises and contemporary innovation strategies in the global marketplace
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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The Routledge companion to contemporary brand management
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Financial valuation of luxury brands
García, María Ruiz
- In:
New luxury management : creating and managing …
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(pp. 85-102)
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2017
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