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~isPartOf:"New-product forecasting : models and applications"
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New-product forecasting : models and applications
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Multiattribute approaches for product concept evaluation and generation : a critical review
Shocker, Allan D.
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Srinivasan, V.
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New-product forecasting : models and applications
,
(pp. 47-88)
.
1981
Persistent link: https://www.econbiz.de/10002814472
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