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~isPartOf:"Nomos-Universitätsschriften"
~subject:"Radio advertising"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
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Product Placement im Fernsehprogramm : die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten
Scherer, Beate
-
1990
-
1. Aufl.
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