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~isPartOf:"Nonprofit and voluntary sector quarterly"
~language:"eng"
~person:"Akbar, Mohammad Muzahid"
~person:"Harris, Erica E."
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Celebrity endorsement
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Celebrity-Werbung
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Fundraising
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Nonprofit marketing
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Nonprofit organization
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Nonprofit-Marketing
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Akbar, Mohammad Muzahid
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Nonprofit and voluntary sector quarterly
International review on public and non-profit marketing
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Review of accounting studies
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.
;
Ruth, Julie A.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
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