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~isPartOf:"Nonprofit and voluntary sector quarterly"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Website"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Beziehungsmarketing
Germany
Website
Advertising effects
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
E-commerce
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Electronic Commerce
1
Fundraising
1
Interactive media
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Interaktive Medien
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Internet marketing
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Markenimage
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Nonprofit marketing
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Nonprofit-Marketing
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Nonprofit-Organisation
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Online retailing
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Online-Handel
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Online-Marketing
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Werbewirkung
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celebrity endorsement
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congruence
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nonprofit marketing
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Cauberghe, Veroline
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Hudders, Liselot
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Panic, Katarina
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Nonprofit and voluntary sector quarterly
Journal of retailing and consumer services
3
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of service management
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
European Sport management quarterly : ESMQ
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
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Journal of financial services marketing : JFSM
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of media business studies
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Services marketing quarterly
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The journal of services marketing
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i-com : journal of interactive media
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Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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