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~isPartOf:"Open Access publications from Université Paris-Dauphine"
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Brand gender
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Cross-gender extensions
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Extensions de segments de marché
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Femininity
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Féminité
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Open Access publications from Université Paris-Dauphine
Journal of business research : JBR
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The journal of product & brand management
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Economics Papers from University Paris Dauphine
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European journal of marketing : EJM
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International marketing review
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Psychology & marketing
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The journal of brand management : an international journal
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Global business and finance review
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Brand
gender
and cross-gender extensions.
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10008871994
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