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~isPartOf:"Operations research"
~person:"Kumar, Subodha"
~person:"Silberer, Günter"
~person:"Skiera, Bernd"
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Kumar, Subodha
Silberer, Günter
Skiera, Bernd
Mirrokni, Vahab
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Operations research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Improving decision making in real-time bidding
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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E-marketing ; Vol. 1
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Electronic commerce research and applications
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European journal of operational research : EJOR
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MIT sloan management review
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Marketing : value creation or value destruction?
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
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