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Operations research, Management science : OR MS ; the international literature digest
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
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Sauder School of Business Working Paper
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C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.
;
Chattopadhyay, Amitava
;
Dahl, Darren W.
; …
- In:
Operations research, Management science : OR MS ; the …
38
(
1998
)
3
,
pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
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