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~isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~person:"Bauer, Hans H."
~person:"Helmig, Bernd"
~subject:"Hotellerie"
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Hotellerie
Bundling strategy
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Dienstleistungsmarketing
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Estimation
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Germany
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Hotel industry
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Leistungsbündel
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Bauer, Hans H.
Helmig, Bernd
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
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