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~isPartOf:"Organisationskommunikation online : Grundlagen, Praxis, Empirie"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
~type_genre:"Case study"
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Organisationskommunikation online : Grundlagen, Praxis, Empirie
Psychology & marketing
Customer-centric marketing strategies : tools for building organizational performance
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
2
Der virtuelle Kunde : das elektronische Gästebuch in der B2C-Kommunikation
Diekmannshenke, Hans-Joachim
- In:
Organisationskommunikation online : Grundlagen, Praxis, …
,
(pp. 175-195)
.
2008
Persistent link: https://www.econbiz.de/10003791377
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