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~isPartOf:"Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies"
~person:"Ruyter, Ko de"
~subject:"Customer satisfaction"
~subject:"Social Web"
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Beyond the call of duty: why customers contribute to firm-hosted commercial online communities
Wiertz, Caroline
;
Ruyter, Ko de
- In:
Organization studies : an international …
28
(
2007
)
3
,
pp. 347-376
Persistent link: https://www.econbiz.de/10003461047
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