Freling, Traci H.; Vincent, Leslie H.; Henard, David H. - In: Organizational Behavior and Human Decision Processes 124 (2014) 2, pp. 95-109
straightforward examination of message content. The current research applies construal level theory to attribute framing research. The … attribute framing research and construal level concepts. Results suggest that attribute framing is most effective when there is … congruence between the construal level evoked in a frame and the evaluator’s psychological distance from the framed event. A …