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~isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Organizations and social networking : utilizing social media to engage consumers
Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
13
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
HMD : Praxis der Wirtschaftsinformatik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
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1
Comparing Web 2.0 applications as marketing tools
Akar, Erkan
;
Karayel, Mete
- In:
Organizations and social networking : utilizing social …
,
(pp. 175-196)
.
2013
Persistent link: https://www.econbiz.de/10009768690
Saved in:
2
The transformative effect of social media : revolutionizing business models of mass production to individual production by the masses
Farmery, Anna
- In:
Organizations and social networking : utilizing social …
,
(pp. 350-369)
.
2013
Persistent link: https://www.econbiz.de/10009768633
Saved in:
3
The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
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4
E-business planning in morphing organizations : maturity models of business transformation
Cox, Sharon A.
- In:
Organizations and social networking : utilizing social …
,
(pp. 286-312)
.
2013
Persistent link: https://www.econbiz.de/10009768676
Saved in:
5
Best practices for social CRM
Lorenzi, Fabiana
;
Loh, Stanley
- In:
Organizations and social networking : utilizing social …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009768678
Saved in:
6
Using social network data to identify key influencers for social CRM activities
Greve, Goetz
- In:
Organizations and social networking : utilizing social …
,
(pp. 256-272)
.
2013
Persistent link: https://www.econbiz.de/10009768680
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7
Interaction between consumers and businesses through social media : trends and future
Silva, Huliane Medeiros da
;
Silva, Gilson Gomes da
;
Luz …
- In:
Organizations and social networking : utilizing social …
,
(pp. 237-255)
.
2013
Persistent link: https://www.econbiz.de/10009768682
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8
Application of social media tools by retailers
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Organizations and social networking : utilizing social …
,
(pp. 214-235)
.
2013
Persistent link: https://www.econbiz.de/10009768687
Saved in:
9
Two-sided markets and social media
Lu, Xiaojing
;
Goldsmith, Ronald E.
;
Pagani, Margherita
- In:
Organizations and social networking : utilizing social …
,
(pp. 197-213)
.
2013
Persistent link: https://www.econbiz.de/10009768689
Saved in:
10
User intention of sharing video clips on Web 2.0 social network websites
Li, Eldon Yu-zen
;
Chang, Shu-hsun
- In:
Organizations and social networking : utilizing social …
,
(pp. 153-173)
.
2013
Persistent link: https://www.econbiz.de/10009768693
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