Oana, Niþu; Valentin, Niþu Claudiu; Gabriel, Croitoru - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 883-887
Social CRM tools provides us with the means to capture data about profiles and to create the maps of customer … not part of the CRM value proposition given before. The strategy behind Social CRM is to be opened with the client, to be …