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~isPartOf:"PR in practice series"
~isPartOf:"Public relations campaigns"
~subject:"Corporate social responsibility"
~subject:"Strategisches Management"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Case study"
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PR in practice series
Public relations campaigns
Public relations case studies : Fallbeispiele aus der Praxis
18
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
13
Corporate communications : an international journal
11
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
11
Handbuch Verbandskommunikation
6
PR-Kampagnen
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Corporate social responsibility in the digital age
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Journal of communication management : an international journal
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Veränderungskommunikation : so unterstützen Sie den Change-Prozess wirkungsvoll ; Themen, Prozesse, Umsetzung
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Communicating corporate social responsibility : perspectives and practice
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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PR-Praxis
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Routledge new directions in public relations and communication research
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Sport public relations and communication
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Theorie der Unternehmung
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Accounting for sustainability : practical insights
1
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Analyzing the strategic role of social networking in firm growth and productivity
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Business and society review : a quarterly forum on the role of business in a free society
1
Business and sustainability : concepts, strategies and changes
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Business, society and politics : multinationals in emerging markets
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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CIO
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City branding : theory and cases
1
Communication series
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Communications series
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Contributions to management science
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Corporate responsibility : social action, institutions and governance
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1
Public relations strategy
Oliver, Sandra M.
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10013530678
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2
Marketing public relations : launching FUndies
Howell, Gwyneth V. J.
;
Mizerski, Katherine
- In:
Public relations campaigns
,
(pp. 147-159)
.
2009
Persistent link: https://www.econbiz.de/10003974596
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3
Issues and crisis management : James Hardie industries
Howell, Gwyneth V. J.
- In:
Public relations campaigns
,
(pp. 189-205)
.
2009
Persistent link: https://www.econbiz.de/10003974605
Saved in:
4
Risk issues and crisis management in public relations : a casebook of best practice
Regester, Michael
;
Larkin, Judy
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003686232
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