Chaudhary, Muhammad Amir; Chaudhary, Naveed Iqbal; Ali, … - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 629-651
university's brand performance. It has been further found that the perceived service quality acts as a significant but negative … service quality in times of COVID-19. To achieve this purpose, a quantitative methodological approach was adopted in which the … university's brand performance along with the mediating role of student's satisfaction and moderating role of trust and perceived …