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~isPartOf:"Paradigm : the journal of Institute of Management Technology"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Public relations"
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Paradigm : the journal of Institute of Management Technology
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
SpringerLink / Bücher
6
Corporate communications : an international journal
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Journal of electronic commerce research : JECR
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Journal of marketing management : MM
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Kulturspezifik in der europäischen Wirtschaftskommunikation
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Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Consumer science : Diskussionsbeitrag Nr. ...
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
Journal of communication management : an international journal
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Journal of fashion marketing and management
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Journal of promotion management : JPM
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Journal of travel and tourism marketing
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Research
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Betriebswirtschaftslehre für Technologie und Innovation
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Corporate reputation review : an international journal
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of wine business research : IJWBR
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Journal of business economics and management
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of management information systems : JMIS
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management information systems : mis quarterly
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Management research review
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Management-Reihe Corporate Social Responsibility
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Markenkommunikation und Beziehungsmarketing
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PR-Praxis
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An empirical analysis of unsolicited commercial e-mail
Kumar, Satinder
;
Sharma, Rishi R.
- In:
Paradigm : the journal of Institute of Management Technology
18
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011759457
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2
Blogs and their impact on purchase intention : a structural equation modelling approach
Saxena, Anant
- In:
Paradigm : the journal of Institute of Management Technology
15
(
2011
)
1/2
,
pp. 102-110
Persistent link: https://www.econbiz.de/10011758459
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