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~isPartOf:"Pearson Global edition"
~language:"eng"
~person:"Caporale, Guglielmo Maria"
~person:"Härdle, Wolfgang"
~person:"Kotler, Philip"
~person:"Marcus, Alan J."
~person:"Sandkamp, Alexander"
~type_genre:"Textbook"
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Principles of marketing
Kotler, Philip
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Armstrong, Gary
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2016
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16e, global edition
Persistent link: https://www.econbiz.de/10013547284
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