//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Pearson always learning"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Brand management
Market research
Marketing
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Lehrbuch
1
Textbook
1
Language
All
English
1
Author
All
Balmer, John M. T.
Malhotra, Naresh K.
Birks, David F.
1
Wills, Peter
1
Published in...
All
Pearson always learning
The journal of brand management : an international journal
14
Review of marketing research
11
SAGE library in marketing
7
Working paper series / Bradford University School of Management
7
Journal of business research : JBR
5
Corporate communications : an international journal
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Review of Marketing Research Ser.
3
European journal of marketing : EJM
2
Foundations of corporate heritage
2
Fundamentals of marketing research ; Vol. 6
2
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Journal of general management
2
Journal of marketing research : JMR
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Brand culture
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Emerald insight
1
Facets of corporate identity, communication, and reputation
1
Fundamentals of marketing research ; Vol. 4
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
International studies of management and organization
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing Intelligence & Planning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
Routledge interpretive marketing research
1
The handbook of marketing research : uses, misuses, and future advances
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->