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~isPartOf:"Pearson one series"
~language:"eng"
~person:"Hinson, Robert"
~person:"Keller, Kevin Lane"
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Pearson one series
Palgrave Studies of Marketing in Emerging Economies
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Measuring and managing brands
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Palgrave studies of marketing in emerging economies
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Digital transformation in business and society : theory and cases
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Does marketing need reform? : fresh perspectives on the future
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Entrepreneurship marketing : principles and practice of SME marketing
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
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Journal of African business
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Palgrave pivot
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Pearson one
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Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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The evolution of integrated marketing communications : the customer-driven marketplace
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
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1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing management
Kotler, Philip
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2009
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13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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