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~isPartOf:"Pearson one series"
~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Lehrbuch"
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
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1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing management
Kotler, Philip
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2009
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13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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