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Jahrbuch der Absatz- und Verbrauchsforschung
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
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Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing management
Kotler, Philip
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2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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