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~isPartOf:"Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses"
~subject:"Sports"
~subject:"Sportstätte"
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Sports
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Sportmarketing
10
Sports marketing
10
Deutschland
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Germany
4
Sponsoring
4
Sponsorship
4
Welt
3
World
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Advertising effects
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Free rider problem
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Sport
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Theorie
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Trittbrettfahrerverhalten
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Football
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German
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English
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Bezold, Thomas
1
DeKnop, Paul
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Kähler, Robin
1
Theeboom, Marc
1
Van den Bergh, Kathy
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
International journal of sports marketing & sponsorship
75
Sport management review
69
European Sport management quarterly : ESMQ
63
Journal of sport management : the official journal of the North American Society of Sport Management
63
International journal of sport management and marketing : IJSMM
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
47
Journal of business research : JBR
25
Sport, Business and Management : an international journal ; SBM
17
International journal of sport finance
10
European journal of operational research : EJOR
8
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Tourism management perspectives : TMP
6
Applied economics
5
Journal of sports economics
5
European journal of international management : EJIM
4
Journal of service management
4
Management decision : MD
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Die Ökonomie des Sports in den Medien
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
The journal of business & industrial marketing
3
The journal of services marketing
3
The marketing review
3
The service industries journal
3
Working papers / Harvard Business School, Division of Research
3
Applied Marketing Science / Angewandte Marketingforschung
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
2
Business horizons
2
Cogent business & management
2
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ECONIS (ZBW)
3
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1
Namingrights als Finanzierung und Marketingsinstrument
Bezold, Thomas
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 17-28)
.
2005
Persistent link: https://www.econbiz.de/10003295841
Saved in:
2
Verändert und gefährdet Marketing den Sport?
Kähler, Robin
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 141-155)
.
2005
Persistent link: https://www.econbiz.de/10003295934
Saved in:
3
Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Theeboom, Marc
;
Van den Bergh, Kathy
;
DeKnop, Paul
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 263-279)
.
2005
Persistent link: https://www.econbiz.de/10003295959
Saved in:
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