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~isPartOf:"Pervasive advertising"
~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Innovationsakzeptanz
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Pervasive advertising
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Modern banking : applied theory and practice
2
Advertising, promotion, and new media
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Computer-mediated marketing strategies : social media and online brand communities
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-marketing ; Vol. 3
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Emerging topics and technologies in information sytems
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Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of research on mobile marketing management
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Strategic system assurance and business analytics
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Target advertising on the handset : privacy and security challenges
Haddadi, Hamed
;
Hui, Pan
;
Henderson, Tristan
;
Brown, Ian
- In:
Pervasive advertising
,
(pp. 119-137)
.
2011
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