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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~person:"Abold, Roland"
~person:"Csisáky, Meike"
~person:"Großmann, Tina"
~person:"Hagstotz, Werner"
~subject:"Psychology of advertising"
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Produktdifferenzierung durch Imply-Benefit-Attribute
Gierl, Heribert
;
Großmann, Tina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 62-68
Persistent link: https://www.econbiz.de/10003722529
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