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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"China"
~subject:"Cultural identity"
~subject:"Internationale Marktforschung"
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Consumer goods marketing
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Internationales Marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International marketing review
26
Journal of business research : JBR
24
Journal of global marketing
23
Journal of international marketing
19
Journal of international consumer marketing
15
Asia Pacific journal of marketing and logistics
9
SpringerLink / Bücher
9
Handbook of research on international advertising
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
8
Measurement and research methods in international marketing
8
International business review : the official journal of the European International Business Academy
7
Cross-cultural and critical perspectives on brands
5
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing management : a cultural perspective
5
The journal of brand management : an international journal
5
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Harvard business review : HBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management international review : mir ; journal of international business
4
Springer eBook Collection
4
Advances in international marketing
3
Betriebswirtschaftliche Abhandlungen
3
Cross cultural management : an international journal
3
Edward Elgar E-Book Archive
3
Entrepreneurship in international marketing
3
European journal of marketing : EJM
3
International journal of Chinese culture and management : IJCCM
3
International journal of advertising : the review of marketing communications
3
International journal of export marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Qualitative market research : an international journal
3
SAGE library in marketing
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Globale Marken-Strategien brauchen globale Marktforschung : kann (neue) Technologie die Probleme der internationalen Marktforschung lösen?
Hasselmann, Harald
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
)
6
,
pp. 32-35
Persistent link: https://www.econbiz.de/10001256024
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2
Internationale Marktforschung : lediglich eine Frage der Segmentierung?
Knapp, Frank D.
;
Wachter, Bernd
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
)
6
,
pp. 26-31
Persistent link: https://www.econbiz.de/10001256026
Saved in:
3
Internationale Industriemarktforschung
Beswick, Richard
;
Binner, Stefan
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
)
6
,
pp. 22-25
Persistent link: https://www.econbiz.de/10001256028
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