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~isPartOf:"Policy and marketing strategies for digital media"
~source:"econis"
~type:"article"
~type:"journal"
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Policy and marketing strategies for digital media
Journal of media business studies
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JMM : the international journal on media management
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International journal on media management : JMM
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Medienpraxis - Mediengeschichte - Medienordnung
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De Gruyter handbook of media economics
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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A research agenda for media economics
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Applied economics
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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Handbook of social media management : value chain and business models in changing media markets
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Handbuch Medienmanagement
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International review of economics & finance : IREF
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Journal of East European management studies : JEEMS
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Journal of accounting & management information systems : JAMIS
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Leadership
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Methodik - Journalistik und Publizistik - Medienrecht
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Middle East journal of management : MEJM
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Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
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Scandinavian journal of management
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Schmalenbach business review : sbr
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Technological forecasting & social change : an international journal
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Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
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