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~isPartOf:"Praktische Betriebswirtschaft"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Business-to-business marketing
1
Lieferantenmanagement
1
Supplier relationship management
1
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Lehrbuch
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German
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Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
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Praktische Betriebswirtschaft
Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
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ECONIS (ZBW)
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Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
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