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~isPartOf:"Praktische Betriebswirtschaft"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
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Malhotra, Naresh K.
Pepels, Werner
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Praktische Betriebswirtschaft
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Grundlagen des After Sales Marketing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Heidelberger Fachbücher für Praxis und Studium
1
International Marketing Review
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
Marketing strategy collection
1
Prozesssteuerung und Führungsverhalten
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
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ECONIS (ZBW)
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Technischer Vertrieb
Pepels, Werner
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1998
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1. Aufl
Persistent link: https://www.econbiz.de/10000980297
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