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~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Festschrift"
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18
Relaunch
18
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Improving marketing strategies for private label products
4
Fashion branding and communication : core strategies of European luxury brands
3
The evolution of brands : from signals of quality to storehouses of trust
3
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brand management ; Vol. 2
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Building corporate identity, image and reputation in the digital era
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business analytics and cyber security management in organizations
1
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1
Relaunch : Begriff und Abgrenzung
Opresnik, Marc Oliver
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 15-29)
.
2013
Persistent link: https://www.econbiz.de/10011447458
Saved in:
2
Den Relaunch strategisch planen
Kaapke, Andreas
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10011447459
Saved in:
3
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
Saved in:
4
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
5
Dienstleistungs-Relaunch : Charakteristika und Maßnahmen
Schwill, Jürgen
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 251-283)
.
2013
Persistent link: https://www.econbiz.de/10011447469
Saved in:
6
Internationaler Relaunch
Kohlert, Helmut
;
Rempel, Irina
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 285-302)
.
2013
Persistent link: https://www.econbiz.de/10011447470
Saved in:
7
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
Saved in:
8
Operative Umsetzung von Relaunch-Aktivitäten
Schweitzer, Fiona
;
Gabriel, Iris
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 345-368)
.
2013
Persistent link: https://www.econbiz.de/10011447473
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9
Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha
;
Link, Patrick
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 369-378)
.
2013
Persistent link: https://www.econbiz.de/10011447474
Saved in:
10
Relaunch von Marken durch Event-Marketing : Beispiel adidas
Nufer, Gerd
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 393-407)
.
2013
Persistent link: https://www.econbiz.de/10011447476
Saved in:
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