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~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
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Relaunch
19
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Pepels, Werner
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
SpringerLink / Bücher
6,302
Journal of business research : JBR
3,901
International journal of production research
3,791
European journal of operational research : EJOR
3,488
International journal of production economics
3,368
Journal of business ethics : JOBE
3,090
IMF Staff Country Reports
2,868
NBER working paper series
2,540
Springer eBook Collection
2,336
Working paper / National Bureau of Economic Research, Inc.
2,273
NBER Working Paper
1,970
Industrial marketing management : the international journal for industrial and high-tech firms
1,920
Europäische Hochschulschriften / 5
1,813
Management science : journal of the Institute for Operations Research and the Management Sciences
1,779
Technological forecasting & social change : an international journal
1,689
Finance research letters
1,393
IMF country report
1,360
Policy Research Working Paper Series
1,320
Discussion paper / Centre for Economic Policy Research
1,316
International journal of project management : the journal of The International Project Management Association
1,276
Journal of banking & finance
1,273
Gabler Edition Wissenschaft
1,167
Journal of retailing and consumer services
1,133
International journal of hospitality management
1,118
Transportation research / E : an international journal
1,076
Research policy : policy, management and economic studies of science, technology and innovation
1,056
Working paper
1,030
The international journal of human resource management
1,014
Business strategy and the environment
975
Strategic Direction
975
Journal of Management Development
962
Omega : the international journal of management science
961
International Journal of Operations & Production Management
960
Computers & operations research : and their applications to problems of world concern ; an international journal
953
World Bank Other Operational Studies
924
Management Decision
908
Cogent business & management
903
International journal of technology management : IJTM
898
World Bank Publications
898
Journal of knowledge management
893
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ECONIS (ZBW)
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1
Beteiligung von Externen am Produkt-Relaunch
Götte, Sascha
;
Link, Patrick
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 369-378)
.
2013
Persistent link: https://www.econbiz.de/10011447474
Saved in:
2
Dienstleistungs-Relaunch : Charakteristika und Maßnahmen
Schwill, Jürgen
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 251-283)
.
2013
Persistent link: https://www.econbiz.de/10011447469
Saved in:
3
Relaunch von Marken durch Event-Marketing : Beispiel adidas
Nufer, Gerd
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 393-407)
.
2013
Persistent link: https://www.econbiz.de/10011447476
Saved in:
4
Relaunch : Begriff und Abgrenzung
Opresnik, Marc Oliver
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 15-29)
.
2013
Persistent link: https://www.econbiz.de/10011447458
Saved in:
5
Den Relaunch strategisch planen
Kaapke, Andreas
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10011447459
Saved in:
6
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
Saved in:
7
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
Saved in:
8
Internationaler Relaunch
Kohlert, Helmut
;
Rempel, Irina
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 285-302)
.
2013
Persistent link: https://www.econbiz.de/10011447470
Saved in:
9
Relaunch von Printmedien : Charakteristika und Maßnahmen
Froböse, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 327-344)
.
2013
Persistent link: https://www.econbiz.de/10011447472
Saved in:
10
Operative Umsetzung von Relaunch-Aktivitäten
Schweitzer, Fiona
;
Gabriel, Iris
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 345-368)
.
2013
Persistent link: https://www.econbiz.de/10011447473
Saved in:
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