//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Premier reference source"
~isPartOf:"Report / Marketing Science Institute"
~person:"Dutta, Shantanu"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Estimation
1
Firm performance
1
High technology
1
Hochtechnologie
1
Industrial research
1
Industrieforschung
1
Marketing
1
Schätzung
1
Theorie
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Dutta, Shantanu
Correia, Ricardo Fontes
2
Venciūtė, Dominyka
2
Aaker, David A.
1
Ailawadi, Kusum L.
1
Arslan, Yusuf
1
Barbosa, Belem
1
Behl, Ramesh
1
Bensson, Ruzive
1
Bigirimana, Stanislas
1
Blossom, Christina
1
Chhikara, Ritu
1
Chiwaridzo, Option Takunda
1
Christiansen, Bryan
1
Díaz-Millón, Mar
1
Farris, Paul W.
1
Garg, Ruchi
1
Ghorbani, Ali
1
Gruber, Gerald
1
Gutiérrez-Artacho, Juncal
1
Kataria, Aarti
1
Keller, Kevin Lane
1
MacLachlan, Douglas L.
1
Masengu, Reason
1
Narasimhan, Om
1
Narver, John C.
1
Olvera-Lobo, María Dolores
1
Panda, Tapan Kumar
1
Parry, Mark E.
1
Raj, S. P.
1
Rajagopal
1
Rajiv, Surendra
1
Revesz, Mariana
1
Rivera-Trigueros, Irene
1
Shankar, Venkatesh
1
Sivakumar, K.
1
Slater, Stanley F.
1
Slotegraaf, Rebecca
1
Sood, Sanjay
1
Sousa, Bruno
1
more ...
less ...
Published in...
All
Premier reference source
Report / Marketing Science Institute
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->