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~isPartOf:"Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019"
~person:"Andersen, Kim Normann"
~person:"Gregory, Gary"
~person:"Hippner, Hajo"
~subject:"Computer-assisted marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Computer-assisted marketing
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
1
Analytische Informationssysteme : Business-Intelligence-Technologien und -Anwendungen ; mit 13 Tabellen
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Data mining for design and marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Multi-Channel-Marketing
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ECONIS (ZBW)
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Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
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