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~isPartOf:"Proceedings series / American Marketing Association"
~subject:"E-commerce"
~subject:"Marketingforschung"
~type_genre:"Glossar enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
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