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~isPartOf:"Product research : the art and science behind successful product launches"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
New product development
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Mandyam, Giridhar D.
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Park, Jee Y.
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Rajagopalan, Srinivasan
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Product research : the art and science behind successful product launches
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
20
The journal of business & industrial marketing
10
International journal of innovation management
6
European journal of marketing : EJM
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IEEE transactions on engineering management : EM
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International journal of production economics
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Benchmarking : an international journal ; BIJ
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European journal of marketing
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Human factors and ergonomics in consumer product design : methods and techniques
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of services marketing
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essentials
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A Productivity Press book
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BestMasters
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British journal of management
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ERIM Report Series Reference
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International journal of innovation management : IJIM
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of product development : IJPD
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International journal of production research
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International journal of services technology and management : IJSTM
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Journal of business-to-business marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of international marketing
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Journal of management information systems : JMIS
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User experience-driven wireless services development
Park, Jee Y.
;
Mandyam, Giridhar D.
- In:
Product research : the art and science behind …
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003977214
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Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan
- In:
Product research : the art and science behind …
,
(pp. 199-209)
.
2009
Persistent link: https://www.econbiz.de/10003977227
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