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~isPartOf:"Product research : the art and science behind successful product launches"
~subject:"Social Web"
~type_genre:"Case study"
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Product research : the art and science behind successful product launches
Digital and social media marketing : a results-driven approach
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Customer relationship management and the social and semantic web : enabling cliens conexus
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Handbook of research on consumerism in business and marketing : concepts and practices
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New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
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Strategic market creation : a new perspective on marketing and innovation management
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User experience-driven wireless services development
Park, Jee Y.
;
Mandyam, Giridhar D.
- In:
Product research : the art and science behind …
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003977214
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