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~isPartOf:"Promotional culture and convergence : markets, methods, media"
~language:"eng"
~type_genre:"Book section"
~type_genre:"Directory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fachkunde"
~type_genre:"Fallstudie"
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Hackley née Tiwsakul, Rungpaka Amy
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Lee, Daniel
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Promotional culture and convergence : markets, methods, media
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
International advertising and communication : current insights and empirical findings
3
Advertising and violence : concepts and perspectives
2
Advertising in developing and emerging countries : the economic, political and social context
2
Bridging the gap between advertising academia and practice
2
Business strategies for economies in transition : book of readings on CEE countries
2
Challenges in an age of dis-engagement
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising, promotion, and new media
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Designing and communicating experience
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Empirical studies of pricing
1
Enhancing knowledge development in marketing ; Vol. 21
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of media economics ; Volume 1A
1
Innovation in advertising and branding communication
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
1
Legal and business aspects of the magazine industry 1984
1
Measuring market power
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
New approaches to discourse and business communication
1
Perspectives on internationalization and international management
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sprache, Kultur und Zielgruppen : Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft
1
Strategic global marketing : issues and trends
1
Strong brands, strong relationships
1
The advertising and consumer culture reader
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Media convergence and newspapers
Lee, Daniel
;
Hackley née Tiwsakul, Rungpaka Amy
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 151-172)
.
2013
Persistent link: https://www.econbiz.de/10014567860
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