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Co‐brand partnerships making space for the next black girl : Backlash in social justice branding
Smith, Debra C.
;
James, Channelle D.
;
Griffiths, Merlyn A.
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2314-2326
Persistent link: https://www.econbiz.de/10012633176
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