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Tell me your story and I will tell you who you are : Persona perspective in sustainable consumption
Onel, Naz
;
Mukherjee, Avinandan
;
Kreidler, Nicole Bieak
; …
- In:
Psychology & Marketing
35
(
2018
)
10
,
pp. 752-765
Persistent link: https://www.econbiz.de/10012083916
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