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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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The importance of advertising skepticism for brand extension appeals
Hernandez, José Mauro da Costa
;
Wright, Scott A.
; …
- In:
Psychology & Marketing
36
(
2019
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10012083985
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