//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~isPartOf:"Services marketing quarterly"
~person:"Bargoni, Augusto"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"experience"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Markenimage
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Emotion
1
Internet marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Social Web
1
Social web
1
brand engagement
1
brand personality self-congruity
1
emotional attachment
1
influencer marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bargoni, Augusto
Choi, Beom Joon
3
Quach, Sara
3
Thaichon, Park
3
Yi, Youjae
3
Cheng, Li-Keng
2
Greene, Henry
2
Kim, Hyun Sik
2
Lunardo, Renaud
2
Mattila, Anna S.
2
Prentice, Catherine
2
Rho, Taeseok
2
Shin, Hyunju
2
Suh, Munshik
2
Toung, Chung-Lin
2
Tran, Trang P.
2
Walsh, Gianfranco
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
Arrivabene, Lorena Silva
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Banerjee, Shubhomoy
1
Basu, Amiya K.
1
Bavalur, Amulya Sai
1
Becker, Marc
1
Bernacchi, Michael
1
Bhattacharjee, Debashree Roy
1
Birch, Nancy J.
1
Black, Gregory S.
1
Blaurock, Marah
1
Blut, Markus
1
Bosma, Maarten
1
Büttgen, Marion
1
Campos, Pimenta, Marco Tulio
1
Carter, Leanne
1
Casidy, Riza
1
Chamorro, Antonio
1
Chandon, Jean-Louis
1
more ...
less ...
Published in...
All
Psychology & marketing
Services marketing quarterly
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->