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~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Park, Jooyoung"
~person:"Rauschnabel, Philipp A."
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Consumer behaviour
8
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8
Virtual reality
4
Virtuelle Realität
4
augmented reality
4
COVID-19
3
Coronavirus
3
Social status
3
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childhood socioeconomic status
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Park, Jooyoung
Rauschnabel, Philipp A.
Woodside, Arch G.
10
Yi, Youjae
9
Schramm-Klein, Hanna
8
Steinmann, Sascha
7
Chan, Eugene Y.
5
Das, Gopal
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Saarijärvi, Hannu
5
Spence, Charles
5
Söderlund, Magnus
5
Zielke, Stephan
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Grewal, Dhruv
4
Guéguen, Nicolas
4
Herrmann, Andreas
4
Jacob, Céline
4
Kim, Jungkeun
4
Ladeira, Wagner Junior
4
Newing, Andy
4
Pitt, Leyland F.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wagner, Gerhard
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Amatulli, Cesare
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Clarke, Graham P.
3
Darley, William K.
3
De Angelis, Matteo
3
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Psychology & marketing
The international review of retail, distribution and consumer research
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of business research : JBR
3
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
1
The journal of brand management : an international journal
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The impact of childhood environments on the sunk-cost fallacy
Jhang, Jihoon
;
Lee, Daniel Chaein
;
Park, Jooyoung
;
Lee, …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10014290760
Saved in:
3
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
4
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
7
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
8
The impact of infectious disease threat on consumers' pattern-seeking in sequential choices
Park, Jooyoung
;
Kim, Jungkeun
;
Jhang, Jihoon
;
Lee, Jacob C.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 370-389
Persistent link: https://www.econbiz.de/10012796110
Saved in:
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