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~isPartOf:"Psychology & marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Park, Jooyoung"
~subject:"consumer evaluation"
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consumer evaluation
Consumer behaviour
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COVID-19
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childhood socioeconomic status
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advertising messages
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authentic appeals
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authenticity
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cognitive bias
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consumer decision-making
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decision pattern
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Psychology & marketing
The international review of retail, distribution and consumer research
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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