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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Confente, Ilenia"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Confente, Ilenia
Johnson, Lester W.
5
Merrilees, Bill
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Psychology & marketing
The journal of brand management : an international journal
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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