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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Keller, Kevin Lane"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Luxury goods
Markenimage
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Brand management
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Markenführung
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brand architecture
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Keller, Kevin Lane
Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Valette-Florence, Pierre
5
Hennigs, Nadine
4
Miller, Dale
4
Phau, Ian
4
Pradhan, Debasis
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Wiedmann, Klaus-Peter
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Abratt, Russell
3
Albrecht, Carmen-Maria
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Balmer, John M. T.
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3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
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Okonkwo, Uché
3
Pecot, Fabien
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
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2
Barnier, Virginie de
2
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2
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Bruhn, Manfred
2
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2
Confente, Ilenia
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Psychology & marketing
The journal of brand management : an international journal
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Financial Times handbook of management
1
Handbook of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of integrated marketing communications : the customer-driven marketplace
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
3
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
4
Managing the growth tradeoff : challenges and opportunities in luxury branding
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 290-301
Persistent link: https://www.econbiz.de/10003847238
Saved in:
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