//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Pecot, Fabien"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Markenimage
Marketing
Brand image
3
Brand management
3
Markenführung
3
Brand architecture
2
Cultural heritage
2
Kulturgüter
2
Markenarchitektur
2
Band management
1
Brand heritage
1
Comparison
1
Consumer behaviour
1
Consumer goods
1
Corporate Heritage
1
Corporate brand heritage
1
Cross-cultural management
1
Cross-culture
1
Cultural identity
1
Fast-moving consumer goods
1
France
1
Frankreich
1
Historical references
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Konsumgüter
1
Kulturelle Identität
1
LVMH
1
Luxury
1
Luxusgüter
1
Marketing management
1
Marketingmanagement
1
Omni-temporality
1
Past
1
Positioning
1
Product brand
1
South Korea
1
Südkorea
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pecot, Fabien
Johnson, Lester W.
5
Merrilees, Bill
5
Powell, Shaun M.
5
Valette-Florence, Pierre
5
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Phau, Ian
4
Pradhan, Debasis
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Albrecht, Carmen-Maria
3
Balmer, John M. T.
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Grohmann, Bianca
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Kuanr, Abhisek
3
Kulczynski, Alicia
3
Melewar, T. C.
3
Mirzaei, Abas
3
Moharana, Tapas Ranjan
3
Okonkwo, Uché
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Woodside, Arch G.
3
Atwal, Glyn
2
Barnier, Virginie de
2
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Bruhn, Manfred
2
Casidy, Riza
2
Confente, Ilenia
2
DelVecchio, Devon
2
Ekinci, Yuksel
2
more ...
less ...
Published in...
All
Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->